09.04.2025

ARTICLE BY MOKEN

Challenges and Questions

  • What does consumption mean for future generations?
  • Challenging marketing strategies that promote excessive consumption.
  • What kind of consumer are we fostering?
  • Raising awareness about consumerism and encouraging responsible consumption.
  • What is the real value of a product, including its intangible aspects?
  • What does the future we want to create look like, and how do we achieve it?
  • Positive impact or just economic profit?
  • Addressing competition that harms sustainable businesses.
  • Promoting goals aligned with social and environmental benefits.